PORTFOLIO

INA REYES

global brand strategist

I’m Ina, a multi-hyphenate freelance creative currently in Manila, originally from Washington D.C., living a global lifestyle. With a diverse background in corporate finance and brand marketing, I bring a unique blend of analytical and creative skills to every project.

My experience spans from strategic planning and financial analysis to innovative brand campaigns and partnerships. I thrive on creating unique and impactful strategies that drive business success and cultural relevance.

My Bread & Butter

analysis

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attention to detail

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strategy

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global accounts

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budget management

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innovation

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optimization

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relationship management

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key stakeholders

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analysis • attention to detail • strategy • global accounts • budget management • innovation • optimization • relationship management • key stakeholders •

GLOBAL MARKETING

driving growth and connection across global audiences

APAC

emerging market trends

leveraging strategic partnerships, sponsorships, and emerging markets and identifying new business opportunities across the region

US

brand campaigns & activations

supported global campaign strategy, development, project management, asset management, and execution.

EMEA

luxury & premium brand partnerships

supported the concept development of the below marketing partnerships for hospitality brands: The Luxury Collection & Le Méridien

UK

freelance content creation, brand building, and copywriting

expert in industry trends, consumer-focused positioning, and consistent brand messaging

FREELANCE SERVICES

- Developing comprehensive strategies to elevate brand identity and market positioning.
- Creating brand narratives that resonate with target audiences and drive engagement.
- Crafting and executing strategic partnerships to expand brand reach and influence.
- Managing cross-functional teams to ensure seamless campaign execution and ROI.
- Crafting compelling and persuasive copy that communicates brand values and resonates with audiences.
- Developing content strategies that enhance brand visibility and foster community engagement.
- Design and implement social media strategies that drive engagement and build community.
- Leverage platforms to enhance brand presence and customer interaction.
- Specialize in building and optimizing websites that reflect brand identity and user experience goals.
- Ensure seamless functionality and compelling design that aligns with business objectives.
- Providing insights on cultural trends to ensure brands remain relevant and inclusive.
- Integrating cultural insights into marketing strategies to enhance authenticity and connection.